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The Chinese luxury wellness sector has shifted gears by embracing the ‘national trend’ of Guochao, offering authentic cultural experiences and C-beauty products.
Changing definitions of luxury and new emerging digital applications have forced manufacturers to re-assess what is important to consumers.
Ecological consciousness is inspiring new products that feed back to their sources in a cycle of regeneration.
China – Drawing on the healing properties of Pu’er tea, LVMH has launched a beauty brand inspired by Chinese herbal medicine.
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