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With a rendered and hyper-real aesthetic, motion design studio More and More uses digital tools to explore the sensory value of computer-generated imagery and challenge notions of authenticity.
Digital artists are deconstructing the clichéd visual codes of luxury advertising. They are exaggerating the idealised and heavily stylised character of branded imagery to create a high-end aesthetic for digitally savvy consumers.
Denmark – Ikea’s latest advert features abstract digital animations as a teaser for its forthcoming collaboration with design studio Hay.
Global – Virtual reality is being used to create experiences that make audiences feel moments of empathy, excitement and disgust.
Brands are creating virtual reality experiences that maximise audiences’ empathy for the subject matter.
Berlin-based Zeitguised manipulates tangible objects and textures from the physical world to create surrealist visuals that are only conceivable in the digital realm.
Garage magazine has created an augmented reality experience for its Spring/Summer 2015 issue that sets a new benchmark in immersive multimedia.
Berlin – Andreas Nicolas Fischer’s Brute Forced Method is a series of digital sculptures captured on a computer and rendered on a 2D canvas to create still-lifes for the computer age.
As explored in Faction Marketing, industries are blurring the lines between fact and fiction to create a credible, enticing faction landscape that people can relate to.
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