The Future Laboratory

14 results

M&S debuts minimal ingredient cereal range

British supermarket chain Marks & Spencer has introduced a new cereal range featuring minimal ingredients, including Corn Flakes with corn as the sole ingredient.

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Marketing & Branding

How OffLimits is redefining emotional eating

Emily Elyse Miller, founder of OffLimits, discusses disrupting the cereal category and creating a brand built around a full spectrum of emotions.

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Marketing & Branding

Halo

In an industry first, start-up coffee brand Halo offers consumers a premium-quality product in a sustainable package with its biodegradable capsule.

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Food & Drink

Cereal fashion

New York – Snarkitecture has designed an all-white and mirrored home for Brooklyn’s first cereal café. The monochrome destination brings niche dining and cult shopping by Kith to Prospect Heights.

Soggy-O-Meter by Dominic Wilcox for Kelloggs, UK

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Marketing & Branding

Breakfast fun

London – British designer Dominic Wilcox has collaborated with food brand Kellogg’s to create a series of lo-fi inventions to encourage children to eat breakfast.

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Food & Drink

Roaring ahead: Mr Lyan’s latest bar offering at Mondrian’s South Bank Hotel

London – Dandelyan is the new bar at South Bank’s Mondrian London hotel and the latest venture from award-winning bar impresario Ryan Chetiyawardana, also known as Mr Lyan.

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Marketing & Branding

Cereal special: Personalised muesli made to order

London – ‘Everybody is different, so why should we all eat the same breakfast?’ This is the question that led to Yoosli, the personalised online cereal mixing service that offers a product ‘as deliciously individual as you are’.