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Rotterdam – Taking inspiration from modular buildings, Timmerhuis, Rotterdam’s new city hall, is a future-proof, shape-shifting behemoth.
It must be rooted in genuine commitment throughout the business, explains the director of OgilvyEarth.
London – Royal College of Art student Alice Theodorou is fighting back against short-term thinking with her latest project, The Future Will Just Have to Wait.
The Immortal Brand webinar explores why short-term thinking is the greatest threat to a business’s future.
Brands and consumers are no longer satisfied by instantaneous gratification. Can we really plan in years, decades – even centuries?
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