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Direct-to-consumer brand Casper has expanded its product line-up with a smart nightlight designed to support better sleep.
With consumers less willing and less able to establish permanent homes, furniture brands are having to develop products and services that don’t rely on ownership.
Following the opening of its first bricks-and-mortar store earlier this year, online mattress retailer Casper is venturing into new physical realms with the launch of a pay-per-use sleep space.
US – Mattress retailer Casper has launched a new campaign aimed at late night insomniacs.
As the nuclear family disappears and more fluid and complex forms of kinship take its place, technology is not only helping to run the household, but is becoming part of it.
New York – Aimed at Millennials, Casper offers an online, try-before-you-buy mattress delivery service.