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A future-facing creative communications industry met at the Cannes Lions 2015 International Festival of Creativity to discuss how technology will transform the advertising landscape.
During the nine-day exchange of ideas and inspiration, the advertising and creative industries grappled with the power of Brandstanding and technology.
Cannes Lions 2015 – Creative agency Ogilvy & Mather has joined forces with Monica Lewinsky to launch Upstandr, an anti-online shaming site.
Cannes Lions 2015 – SAWA, Richard Curtis and Sir John Hegarty have joined forces to announce the first global cinema advert, highlighting the UN’s Sustainable Development Goals.
Cannes Lions 2015 – A panel discussion at Cannes Lions Festival highlighted the potential for personalisation and real-time adaptation that smart spaces can offer.
Cannes Lions 2015 – Advertisers have yet to capitalise on the lucrative female consumer market, according to Bec Brideson, founder of Global Marketing Women (GMW).
Cannes Lions 2015 – Unilever has announced it will be launching a new female-focused video channel in collaboration with Vice.
Cannes Lions 2015 – Music producer and recording artist Pharrell Williams has highlighted authenticity and the courage to be different as essential for creative success.
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