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Browsing Cannes Lions

42 results

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Beauty

How new Evil Ray suncare brand taps the unhinged humour opportunity

Australian creative agency Pembleton has unveiled Evil Ray, a bold new sunscreen brand designed in collaboration with iconic Australian artist Reg Mombassa.

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Marketing & Branding

South Africa's Pick n Pay banks on humour for its Christmas campaign

South African grocery retailer Pick n Pay has unveiled its 2025 Christmas campaign, a South African twist on the classic genie tale that taps into humour as a growth strategy.

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Marketing & Branding

Cannes Lions 2025: Branding in the Trust Recession

As public trust in institutions plummets, brands are stepping up with bold action, scientific rigour and substance.

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Marketing & Branding

Cannes Lions 2025: Harnessing the power of K-pop and why laughter is a KPI

On the penultimate day of Cannes Lions, a panel comprising Korean experts from music label Starship Entertainment, Publicis and Pepsico dived into the power of K-pop.

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Marketing & Branding

Cannes Lions 2025: Elf Beauty’s recipe for co-creation and Unilever wants to…

Day three of Cannes Lions 2025 featured panels on everything from Chinese social media to late-night tv and YouTube’s 20th anniversary.

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Marketing & Branding

Cannes Lions 2025: Mustafa Suleyman on AI ‘garbage’ and why trust will set…

On day two of the festival, Serena Williams was announced as Reckitt’s first entrepreneur-in-residence.

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Culture & Media

Cannes Lions 2025: Unshittifying the customer experience and the future of…

The 72nd edition of Cannes Lions marks a return to the French Riviera with a programme featuring major names in marketing and branding. LS:N Global is attending and will provide its members with the best insights from the stage in a daily recap.

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Marketing & Branding

Hyundai turns to emotional marketing for the 2024 Paris Olympic Games

Hyundai is changing its advertising strategy for the 2024 Summer Olympics in Paris with an emotion-centred campaign titled It’s OK.

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Marketing & Branding

Cannes Lions 2024: Three Key Conversations

Cannes Lions featured more talks, more networking and more brand houses than ever before as the advertising and communications industries convened to discuss creativity, culture and brand.