The Future Laboratory

36 results

Smartphone Free Childhood reframes online harms through 1990s nostalgia

Grassroots movement Smartphone Free Childhood (SFC) has launched a campaign film that reframes children’s online harms through the nostalgic lens of a 1990s video rental shop.

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Marketing & Branding

CokeSticks makes creative thinking visible

Coca-Cola and Ogilvy Vietnam are embedding the brand into Asian dining rituals by transforming its recognisably contoured bottle into CokeSticks, a functional set of chopsticks.

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Marketing & Branding

Cinema-coded Advertising

Brands are trading fast, functional content for slow, authored storytelling – adopting the language of cinema to build campaigns designed to be watched, rewatched and remembered.

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Fashion

Boomer Beauty

As beauty shifts from the language of decline in anti-ageing towards a longevity-first approach, Boomer consumers are demanding the science, representation and accessible design to match.

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Marketing & Branding

The Big Idea: Neo-community Market

Brands are redefining engagement by transforming followers into communities where belonging is the ultimate currency.

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Retail

Four Beauty Brands Harnessing the Power of Sports Fandom

As the beauty industry taps into sports culture, brands are capitalising on athletes’ influence to innovate and inspire, scoring big with fans worldwide.

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Marketing & Branding

Taco Bell's playful campaign hides cuss words in plain sight

Taco Bell is serving up a spicy twist on traditional advertising with its latest UK campaign by mixing a reference to a cuss word and its famous Taco Tuesday deal.