The Future Laboratory

26 results

BoF Professional Summit 2024: Innovating Fashion’s Tech Frontier

Pioneers from the fashion and technology sectors gathered in New York to explore the tech-led trends shaping fashion innovation.

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Marketing & Branding

Brlo’s Drink Naked ad spoofs Calvin Klein’s viral campaign

Craft beer maker Brlo is making waves with its humorous take on Calvin Klein’s viral ad campaign featuring actor Jeremy Allen White.

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Fashion

What if every day was Black Friday?

With Amazon and Calvin Klein leading the way, is daily adaptive pricing the retail model of the future?

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Marketing & Branding

Beyond Product Placement

From offering creative control to bypassing consumer skip culture, music videos are offering brands new opportunities for product placement.

I Dare You music video by The xx, Global. Film by Raf Simons and Alasdair McLellan

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Marketing & Branding

New music video from The xx doubles as Calvin Klein ad

Global – At almost seven minutes long, the short film features the brand’s products and models.

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Fashion

Autumn/Winter 2017 Fashion Week: Part 1

This season, designers challenged traditional notions of luxury and collaborated with nostalgia-evoking brands. LS:N Global outlines the key design directions that emerged from the Autumn/Winter 2017 Fashion Weeks.

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Marketing & Branding

Influencer Market

Influencer marketing enables brands to engage with fiercely loyal communities in an authentic and seamless way.

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Beauty

Neutral Beauty

The beauty industry is reflecting a shift in mindset with products that present a neutral aesthetic.

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Marketing & Branding

Branded Content Market: Part 1

Brands are trusting in the creative intuition of specialist teams to create groundbreaking digital projects.

Browsing Calvin Klein

BoF Professional Summit 2024: Innovating Fashion’s Tech Frontier