The Future Laboratory

10 results

Need to Know | 19 : 02 : 18

Budweiser creates renewable energy label, MVRDV brings QR codes to architecture and how brands can ensure their products remain desirable post-sugar tax.

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Marketing & Branding

Emerging Youth: China

The Chinese Dream is on the rise as the American Dream fades.

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Food & Drink

Budweiser abandons Made-in-America tagline for Chinese campaign

China – The beer brand has created a dystopian film that taps into Chinese consumers’ growing interest in electronic dance music.

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Marketing & Branding

Super Bowl LI: The ads

US – Advertisers at Super Bowl LI demonstrated a Backlash Brands approach to the current political climate, tackling themes of inequality and immigration.

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Marketing & Branding

Bad Taste, Merch and Fakes

Why a new tribe of style-forward consumers is seeking out bootleg clothing.

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Marketing & Branding

Super Bowl 50: The ads

US – LS:N Global picks our top three ad campaigns from Super Bowl 50, an event where the half-time break almost overshadowed the game.

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Marketing & Branding

Viral adverts

We all know that a well-executed viral campaign can be crucial for brand exposure, but what happens when the dust settles? A new study from global market research company TNS looks at the longer-term implications of those infectious campaigns.