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Browsing Brands

55 results

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Fashion

Neo-community Market

From personalisation through data to personalisation through dialogue, brands are creating communities where followers feel like friends and belonging is the ultimate currency.

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Marketing & Branding

Stat: Nearly half of women feel misunderstood by brands

Despite driving an estimated £25 trillion ($31.8 trillion, €29.4 trillion) in global discretionary spending, nearly half of women worldwide say brands don’t understand them, according to new research from Wasserman’s women-focused platform The Collective.

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Fashion

Brand Innovation Debrief: Represent

From Horwich to Hollywood, British luxury menswear brand Represent is on a mission to redefine the menswear category through community, culture and clout.

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Retail

Stat: Local strolling beats social scrolling for Gen Z and Millennials

A new American Express Shop Small Impact Study reveals that younger consumers are rediscovering businesses not through social media, but by simply exploring their neighbourhoods.

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Marketing & Branding

SXSW 2024 daily recap: Brand-building 101 for cultural relevance

With numerous superbrands present at SXSW, discussions revolved around the intricacies and insights of brand establishment, ranging from the identification of authentic brand purpose to the formulation of impactful marketing and social media strategies.

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Fashion

Luxury States: New Codes of Luxury 2024–2025

An essential tool, the Five Luxury States define people’s emotional and psychological journeys through the luxury sector, giving rise to a new set of Codes defining the future language of luxury.

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Technology

Stat: Edelman Trust Barometer 2024 reveals trust paradox amid rapid innovation

The 2024 Edelman Trust Barometer, a survey of 32,000 respondents across 28 countries conducted in November 2023, has highlighted a perplexing societal paradox.

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Marketing & Branding

Can AI Generate Emotionally Driven Brands?

Artificial intelligence is learning to read and copy human emotions, but while AI can mimic, it can't experience emotions firsthand.

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Health, Wellness & Sport

Stormzy and Adidas team up to promote diversity in football

Adidas and British rapper Stormzy are launching #Merky FC, a programme to grant access to mentoring and off-pitch football career opportunities for young people in the UK who identify as Black or mixed Black heritage.