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A Together Group Company

Browsing Brandjacking

8 results

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Marketing & Branding

Breakfast wars

US – In a preview of this week’s Innovate, we look at Taco Bell’s Breakfast Defectors campaign.

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Marketing & Branding

Celebrity endorsement: Taco Bell brand-jacks McDonald’s

Los Angeles – Taco Bell has launched a new breakfast menu, which stands in direct competition with McDonald’s, which has offered a fast food breakfast since 1977. To poke fun at the breakfast rivalry, Taco Bell enlisted advertising agency Deutsch LA to get the ultimate endorsement of the Taco Bell breakfast offer from McDonald’s mascot Ronald…

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Food & Drink

Google and Nestlé join forces on new Android OS

Google and Nestlé join forces on new Android OS

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Marketing & Branding

Read between the lines: Ads not what they seem

Paris – Advertising agency DDB Paris has created a campaign featuring print advertising-style posters in a bid to raise awareness of illiteracy in France.

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Marketing & Branding

Video brandits: Xbox unleashes Brandalism

Video brandits: Xbox unleashes Brandalism

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North America

Retail copycat: Gap Athleta pops up near LuluLemon

Retail copycat: Gap Athleta pops up near LuluLemon

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APAC

Samsung takes a bite of Apple’s pie with a pop-up shop

Samsung takes a bite of Apple’s pie with a pop-up shop

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Food & Drink

Stolen Supper Club

Ordering oysters is about as dangerous as dining gets usually. But at the Stolen Supper Club, a new secret dinner party that steals menus from famous restaurants in London, eating out is much more risky.