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Browsing Branding

649 results

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Culture & Media

Apple turns a Berlin rave into crowd-shot campaign

Apple has released the latest instalment of its Shot on iPhone series, filming Berlin’s underground rave scene entirely through footage captured by club-goers on an iPhone 17 Pro.

Price Per Moment, IKEA and Ogilvy Social Lab, Belgium
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Marketing & Branding

Ikea Belgium puts a price on bedtime stories and jumps for joy in new campaign

Ikea Belgium has launched an outdoor campaign that reframes affordability by pricing the emotional moments its products enable rather than the products themselves.

Iconic ‘If Carlsberg did...’ slogan revived for summer campaign
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Marketing & Branding

Carlsberg revives iconic slogan to connect with summer rituals

Carlsberg is bringing back its famous ‘If Carlsberg did…’ tagline after a 10-year hiatus, launching a summer campaign designed to connect the brand with consumers through humour, nostalgia and real-world experiences.

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Marketing & Branding

BBC revisits iconic brand campaign with 90-star film

The BBC has launched a new brand campaign re-imagining its 1986 ‘What has the BBC ever given us?’ film for a new generation.

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Marketing & Branding

KFC leads with emotion over appetite in new campaign

KFC has launched Surrender to Tender, a UK and Ireland campaign by Mother to introduce its Tenders & Dips range while debuting the brand’s global refresh.

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Marketing & Branding

Foresight Friday: Rodrigo Tobal Pereira, director of marketing

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, director of marketing Rodrigo Tobal Pereira explores the cultural relevance of Madonna’s album launch and what it means for the future of discovery.

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Beauty

Vaseline turns viral beauty hacks into product line in creator-led innovation…

Vaseline has transformed viral beauty hacks into a commercial product line, marking a shift towards creator-led innovation in the beauty industry.

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Marketing & Branding

Diesel and Tinder champion LGBTQIA+ visibility in Pride campaign

Fashion brand Diesel and dating app Tinder have partnered on For Successful Loving, a Pride 2026 campaign and capsule collection championing LGBTQIA+ visibility, inclusivity and self-expression. Reworking Diesel’s long-running ‘For Successful Living’ slogan, the collaboration positions love as expansive, fluid and self-defined.

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Marketing & Branding

The Guardian remakes its iconic Points of View advert for a new generation

British newspaper The Guardian has remade its landmark 1986 Points of View advert, re-introducing one of advertising’s most celebrated visual metaphors for a fragmented media age.