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Browsing Branded entertainment

4 results

Photography by The Future Laboratory, UK
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Culture & Media

Foresight Friday: Alice Crossley, senior foresight analyst

Every Friday, we wrap up the topics, issues, ideas and viral moments everyone’s been discussing. This week, senior foresight analyst Alice Crossley unpacks the first Christmas campaigns of the season.

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Culture & Media

Stat: Barbie’s success signals a big appetite for real-life entertainment

While Greta Gerwig’s Barbie movie is undoubtedly a culture-defining blockbuster, new data sheds light on the metrics and what the film means for the future of entertainment.

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Marketing & Branding

Cannes Lions International Festival of Creativity 2016: Part 1

The French Riviera was the backdrop for the annual meeting of minds from the global advertising industry, who examined new forms of digital creativity.

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Global

Embedded Marketing

As consumers have more opportunity to avoid advertising, brands are reinventing product placement, enriching media content by embedding their brands rather than simply placing their products in any given context.