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Browsing Branded Content

56 results

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Marketing & Branding

Stat: The enshittification of TikTok is creating a widening trust gap with Gen Z

Global – Growing scepticism is beginning to reshape how Gen Z engage with the social media platform TikTok.

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Culture & Media

Sephora explores the intersection of beauty and music with Faces of Music…

Sephora has teamed up with Digitas Pictures and Imagine Documentaries to produce Faces of Music, a new Hulu docuseries highlighting the connection between beauty and music.

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Culture & Media

Guerlain reveals the sound of craft in new content series

Luxury beauty brand Guerlain is introducing a series of videos using ASMR, placing its long-standing sensory savoir faire in the spotlight.

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Marketing & Branding

Stat: Sports’ future is hand-held due to Gen Z’s consumption habits

A new study from OnePoll commissioned by Vizrt on Gen Z as sports fans shows that the young generation are engaging with sport content in new ways.

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Culture & Media

A viral Instagram account becomes a newspaper

The Instagram account @OverheardLA has released a physical newspaper that offers a new take on Californian culture.

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Marketing & Branding

What does Facebook’s music licensing mean for brands?

UK music lawyer Alex Brammer says brands must tread carefully when it comes to using music in their social media posts.

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Marketing & Branding

Disney unites its media brands in one big network

Global – The entertainment brand aims to help advertisers engage with its audiences.

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Retail

Simon Mottram: Rapha

The founder on creating the right company culture and the brand’s US expansion.

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Technology

Getting Into Grindr

Global – Grindr is expanding its influence as a lifestyle brand by launching a new editorial platform.