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Browsing Brand loyalty

32 results

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Marketing & Branding

Stat: Gen Alpha teens are running brand discovery in the family home

A new survey of 1,500 respondents and 25 brands by HarrisX and Allison Worldwide finds that 62% of what parents buy for their Gen Alpha children starts with the teen requesting the brand by name – rising to 67% for teen girls.

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Fashion

NRF 2025 Retail’s Big Show Europe: Unified Commerce and Community Nuclears

From AI-powered stores to hyperlocal partnerships, NRF 2025 Retail’s Big Show Europe revealed how data, culture and community are converging to define the future of retail.

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Marketing & Branding

McDonald’s gamifies fast food detours in Side Missions campaign

McDonald’s is turning spontaneous snack runs into playful quests with its new Side Missions campaign.

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Marketing & Branding

Stat: Consumers shift loyalty to brands that absorb tariff costs

As new tariffs drive up import costs, a wave of price sensitivity is forcing retail leaders to rethink their strategies.

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Marketing & Branding

Stat: Consumers are willing to pay more for brands they trust

More than two-thirds of consumers in the US, the UK and Australia are willing to pay an average of 25% more for their favourite brands, according to a March 2025 UserTesting survey.

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Fashion

Brand Innovation Debrief: Represent

From Horwich to Hollywood, British luxury menswear brand Represent is on a mission to redefine the menswear category through community, culture and clout.

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Fashion

Stat: Fashion brands maintain consumer loyalty despite spending decline

New research from Centra reveals that consumer loyalty to fashion brands remains strong, even as spending decreases amid ongoing economic challenges.

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Retail

Modern Burglary

The cost of living crisis, surging inflation rates and a hacker mindset are turning theft into the next big retail turmoil.

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Marketing & Branding

Wow Bao and Flaunt bring loyalty programme to Roblox

Wow Bao, the renowned fast-casual Asian street food concept, has embarked on a journey into the metaverse by partnering with Flaunt to pioneer the integration of Roblox with a restaurant rewards programme.