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Browsing Brand experience

19 results

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Luxury

Cookson Adventures turns myth into an entertainment-led voyage

Cookson Adventures is turning Homer’s Odyssey into a £1.9m ($2.5m, €2.2m) seven-day superyacht experience for up to 12 guests, blending immersive theatre, interactive storytelling and marine conservation across the Greek islands.

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Marketing & Branding

Mercedes-Benz and WTA debut star-shaped tennis court as experiential branding…

Mercedes-Benz and the WTA have unveiled a three-sided tennis court shaped like the carmaker’s star logo ahead of the Berlin Tennis Open, creating a new format designed to deepen fan engagement through live brand experiences.

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Retail

Audible re-imagines retail as immersive audio discovery space

Audible has opened Audible Story House, a permanent public space in New York dedicated to audio storytelling.

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Fashion

Why Jaded London is using music and community to redefine retail

Jaded London has opened its first permanent US stores, in Los Angeles and New York City, translating its online cult following into physical, experience-driven retail environments.

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Fashion

Luxury Listening Rooms

Luxury brands are staging listening experiences that resonate on an emotional, sensorial and cultural level. These sonic activations operate as community hubs, emotional coders and temporal expressions of brand DNA.

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Marketing & Branding

Paradigms 2024: Future of Branding

Brand storytelling and the evolving definition of creativity were hot topics as well-known and emerging designers gathered in Rome to determine the future of branding.

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Retail

Lynk & Co Club opens Madrid store perfect for work, play and practice drives

Lynk & Co has redefined the traditional car dealership with its Lynk & Co Club Madrid, an open and versatile space designed for work, shopping, socialising, attending events and test-driving the brand’s 01 model.

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Luxury

Moët Hennessy opens experiential cocktail venue Cravan in Paris

LVMH-owned Moët Hennessy has announced the opening of Cravan, a unique venue dedicated to celebrating French art de vivre, exceptional cocktails and culture in the vibrant Saint-Germain-des-Prés district of Paris.

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Marketing & Branding

Postable beauty samples for safer brand discovery

Clean cosmetics brand Kosas is launching accessibly priced, postable samples of its products allowing curious consumers to try before they buy.