The Future Laboratory

7 results

Cannes Lions 2023: AI Mania and the Meh-taverse

The 2023 Cannes Lions International Festival of Creativity delved into AI obsession, the future of influencer marketing and a lukewarm depiction of the once-popular metaverse.

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Marketing & Branding

What does Facebook’s music licensing mean for brands?

UK music lawyer Alex Brammer says brands must tread carefully when it comes to using music in their social media posts.

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Marketing & Branding

Christine Pausewang: Biocol Labs

Why the brand transitioned from the pharmaceutical to the wellness market.

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Marketing & Branding

Decoded Fashion London 2016: Show Review

The fashion industry is increasingly championing revelation, curation and social retail in order to win long-term customer loyalty.

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Europe

Collaborative Selling

Today’s participatory consumers will become tomorrow’s collaborative consumers, producers and co-sellers. Social media and online forums provide platforms for brands and customers to collaborate. Divisions between producer and consumer are blurring with the emergence of Social Selling.

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Retail

World Retail Conference overview

At the World Retail Congress (WRC) in Berlin last month, more than 100 global retail CEOs gathered to discuss strategy in the post-recession environment. LS:N Global reports.