The Future Laboratory

7 results

The Great Beauty Blur

Beauty has become monotonous, influenced by powerful algorithms that entrench long-standing ideals. Its future depends on embracing complexity, friction and cultural depth to spark genuine connection and consumer curiosity.

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Technology

Augmenting Beauty with Generation Z

Alternating between unapologetic body acceptance and inherited oppressive ideals, Gen Z consumers have grown desensitised to surgical alterations while aspiring to new beauty standards born and propagated online.

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Beauty

A self-tan serum that acts as a Botox alternative

Self-tanning brand Skinny Tan's new Notox Beauty Elixir features natural wrinkle-fighting ingredients designed to offer an alternative to Botox.

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Marketing & Branding

FABs

Today’s FABs – 50-plus affluent businesswomen and professionals – were born into a time of unprecedented economic growth and new-found peace. These women – who are part of the Generation Jones (born 1954-1965) and Baby Boomer (born 1946-1964) generations – were the first to pursue careers en masse. Today, from Australia to Sweden, these women…