• Get in touch
  • Signals
  • Trends
  • Topics
  • Voices
  • Academy
  • About
  • Contact
  • Careers
  • Methodology
  • Trend Tracker

Sign up for our Newsletter

By signing up you agree to receive The Future Laboratory newsletter. Privacy policy.

A Together Group Company

Browsing Boomers

62 results

View article
Health, Wellness & Sport

Stat: Britain’s ageing population to intensify pressure on economy and…

The UK’s population is ageing at an accelerated pace, with the number of people aged 85 and over expected to double within 25 years, according to new projections from the Office for National Statistics.

View article
Health, Wellness & Sport

Why a positive attitude to ageing might be a powerful longevity tool

The narrative that later life is defined by inevitable cognitive and physical decline is being challenged.

View article
Health, Wellness & Sport

Stat: America enters its unretirement era

The dream of retirement is slipping out of reach as rising living costs push older Americans back into the workforce.

Give Us the Finger campaign by Oura, US and Europe
View article
Marketing & Branding

Oura flips the script on ageing in new Give Us the Finger campaign

Oura is challenging cultural norms around ageing with its latest brand campaign, Give Us the Finger.

View article
Marketing & Branding

Reframing Ageing

Jacynth Bassett, founder and CEO of global consultancy, community and campaign Ageism Is Never In Style, sits down with The Future Laboratory co-founder Martin Raymond to discuss reframing the anti-ageism narrative.

View article
Diverging Demographics

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Seyi Oduwole dives into the latest generational news.

View article
Health, Wellness & Sport

Wellness resorts attract Boomers with luxurious residential villas

Wellness resorts are increasingly offering residential villas, catering for affluent Boomers seeking luxurious spa treatments and longevity-focused medical services.

Stat Thumbnail
View article
Diverging Demographics

Stat: Only half of Gen Z plan to vote despite having significant political power

Gen Z has a reputation for political apathy, and this is underlined by a new survey showing that only 53% of 18–29-year-olds ‘definitely’ plan to vote in the upcoming US election, compared to nearly 70% of Baby Boomers — but their influence is undeniable.

View article
Diverging Demographics

Stat: Feeld report reveals Gen Z embrace kink and monogamy

A new report by Dr Justin Lehmiller of The Kinsey Institute and Feeld explores shifting trends in dating and relationships across generations.