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Middle East – Nike continues to be a driver of change in the Arab world with its new advertising campaign that focuses on female athletes.
London – Non-invasive facial workout company FaceGym has opened its first permanent bricks-and-mortar store.
Global – Recovery is an increasingly essential part of consumers’ exercise regimes as their interest in Pro-formance Training gathers pace.
Identified by LS:N Global in 2015, The Optimised Self charts a widespread consumer quest for personal optimisation.
UK – Selfridges has launched The Body Studio, a new holistic fashion and accessories destination for women.
Canada – WILL is a new beauty brand that caters for different stages of physical activity by optimising the workout experience both in and out of the gym.
Sex is back in fashion, but this time it’s about getting the metrics, irony and humour bang on.
At Stockholm’s off-site events, young designers were keen to present a new direction for Scandinavian design.
San Francisco – Halo Sport is a pair of headphones that promises to make your brain work better.