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Browsing BMW

90 results

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Marketing & Branding

BMW rebrands motorcycling as digital detox

BMW Motorrad and its UAE dealership AGMC have launched Throttle Therapy, a series of 10-second videos positioning motorcycling as a form of digital detox.

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Marketing & Branding

BMW unveils i5 Flow Nostokana colour-changing car technology

At Frieze Los Angeles, BMW unveiled the latest iteration of its colour-changing technology, the BMW i5 Flow Nostokana.

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Marketing & Branding

Sara Sadik’s video game wins BMW Open Work at Frieze London

Artist Sara Sadik’s innovative proposal, La Potion (EH), has been selected for the BMW Open Work at Frieze London and it comprises an interactive video game that uses the unique experiential device of the BMW i5 electric car.

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Marketing & Branding

BMW introduces VR platform to experience new electric scooter

BMW Motorrad is embracing the future of mobility with its electric eParkourer scooter, the BMW CE 02, aimed at young urban riders.

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Technology

CES 2022: BMW transforms the car into a chameleon

The automotive brand has turned heads with its colour-changing ink that allows people to personalise their car at the touch of a button.

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Food & Drink

BMW is trialling in-car food ordering

The car-maker is working with restaurant technology firm Olo to improve convenience for US consumers.

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Health, Wellness & Sport

The North Face imagines the future of technical fabrics

The outdoor product brand has worked with BMW to show how its new breathable waterproof material could be used beyond apparel.

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Marketing & Branding

BMW recycles old ads to promote pre-owned cars

The campaign promotes the rebranding of BMW’s pre-owned car programme, based on the tagline ‘Like New Again’.

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Technology

BMW adds a homely aesthetic to AVs

BMW has announced it is releasing an automated, emission-free and fully-connected car that is designed like a living space on wheels.