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Empowered in-store staff, new loyalty offerings and humanising technology will radically transform the future of service.
Part two of our special report examines a grown-up version of beauty that includes the best of wellness, health and fitness, and highlights the best brand strategies for engaging with the sector’s latest direction.
Global – Beauty brand Birchbox has introduced a Snapchat customer service offer that emphasises human connection.
How combining analytics, personalisation and educational content can bring new customers to a saturated market.
London – Global beauty is coming of age and embracing a new holistic, realistic and naturalistic identity, say industry experts.
Global – Subscription beauty and grooming retailer Birchbox has launched Arrow, its second in-house beauty brand.
Digital anxiety, disconnected stores and omni-channel retail were top concerns at World Retail Congress 2015 (WRC).
Andrea Weiss, co-founder of retail consultancy The O Alliance, explains why omni-channel retail doesn’t exist in the minds of consumers.
The dangers and opportunities of digital and economic disruption will be the main theme at this year’s World Retail Congress.
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