The Future Laboratory

13 results

Alzheimer’s awareness ad turns the loading icon into a metaphor for memory loss

Alzheimer Foundation’s latest campaign harnesses a universally frustrating digital metaphor – the buffering or loading icon – to evoke the heartbreak of memory loss.

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Europe

Who am I?

UK – An art project hosted on billboards across the UK examines the meaning of identity.

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Retail

Material girls

New York – Retailer Forever 21 is giving fans a fabric facelift on a giant interactive screen made from thread.

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Marketing & Branding

Cannes Lions 2014 Show Report Part 2

In Part 2 of LS:N Global’s report from the 61st Cannes Lions International Festival of Creativity, we examine how brands are adapting to a rapidly changing consumer landscape.

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Marketing & Branding

Ross Bailey: Pop-ups are the new billboards

Ross Bailey, founder of retail property marketplace Appear Here, explains how retail and media are converging.

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Sub-Saharan Africa

Moment Factory

Airports are undergoing an unexpected renaissance, turning from stressful no-man’s lands into attractive destinations in their own right.

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Marketing & Branding

On the fly: Nike weaves its magic in Shanghai

Shanghai – To promote the global launch of its new shoe, made through an innovative Flyknit construction technique, Nike China hoisted three men above an advertising hoarding to seemingly knit a billboard-size version of the shoe for the whole city to see.