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A Together Group Company

Browsing Berghaus

3 results

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Fashion

Yama girls

Seeking solace and a spiritual break from their always-on city lives, a new generation of Japanese women are hitching up their high-fashion mountain skirts and heading for the great outdoors. These are the Yama Garu.

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Fashion

Yama Girls

In Japan, an increasing number of young women are wearing colourful mountain gear as an urban fashion statement and taking to the mountains. These Japanese Yama Garu (mountain girls), in their mid-20s to mid-30s, are keen to connect with nature and outdoor life through fashion.

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Europe

I like hike: Outdoor clothing brand launches heritage collection

I like hike: Outdoor clothing brand launches heritage collection