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London – A new report from Unilever shows that a third of consumers now buy from brands they believe are involved in social or environmental good.
UK – Dove has launched a new tongue-in-cheek campaign inspired by the hashtag Alternative Facts.
2016 will be remembered as the year when political norms were turned on their head, but should brands join the debate or remain politically neutral?
US – The latest Ben and Jerry’s campaign is a poignant parable of cooperation at a time of increasing social and political division.
Why consumers are confused about nutritional guidelines, what will happen with fizzy drinks after the sugar tax and how alternative ingredients are becoming mainstream.
Now legal in select US states and with the attention of several Silicon Valley start-ups, the cannabis market is set to reach new highs over the coming years.
US – Ben & Jerry’s has created a new flavour of ice cream to raise awareness of climate change.
Euphoria for ya: Instagram powers new campaign
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