The Future Laboratory

9 results

Gift of hope

Myer Australia has launched a highly emotive campaign that highlights the importance of people’s involvement in supporting women and children escaping family violence.

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Marketing & Branding

Hangry for more

Australia – The Snickers Hungerithm tracks anger expressed online to determine the price of Snickers bars in 7-Eleven stores.

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Marketing & Branding

Droning on

US – Soft drinks brand Mountain Dew has become one of the first big sponsors of drone racing.

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Marketing & Branding

Hunger pangs

US – Creative agency BBDO has invented a collection of absurd imitation products for those suffering from hunger pangs to promote the new Snickers Crisper bar.

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Marketing & Branding

A father’s lesson

India – In the second part of its #ShareTheLoad campaign, Ariel India uses a father’s guilt to question gender norms.

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Marketing & Branding

Cannes Lions Review Part 1

During the nine-day exchange of ideas and inspiration, the advertising and creative industries grappled with the power of Brandstanding and technology.

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Luxury

Chinese luxurians

Amid rumours of a slowdown in the national economy, the luxury market in China is in rude good health. By 2015, China’s consumers will account for one-third of a global market for luxury goods estimated at around $175bn (€135bn, £114bn), according to management consultants McKinsey.