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Browsing Basketball

14 results

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Health, Wellness & Sport

Foresight Friday: Seyi Oduwole, strategic foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week foresight analyst Seyi Oduwole discusses the summer of sport.

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Marketing & Branding

CeraVe turns NBA fandom into scalp-care storytelling

Skincare brand CeraVe is continuing its push into entertainment-led beauty marketing with a new social media-first campaign starring retired NBA player Carmelo Anthony.

Trail Blazers face the Jazz on December 6, 2024. Jaden Coleman / Trail Blazers
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Health, Wellness & Sport

Adaptive Arenas

As sports fandom grows stronger, sports bodies and clubs are introducing new technologies to make live events accessible to spectators with impaired sight.

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Marketing & Branding

Stat: WNBA tops Morning Consult’s fastest-growing US brands list of 2024 

The Women’s National Basketball Association (WNBA) has claimed the top spot as the fastest-growing brand in the US in Morning Consult’s Fastest Growing Brands of 2024 report, marking a landmark year for women’s basketball.

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Marketing & Branding

Skims launches star-studded campaign to celebrate WNBA partnership

Kim Kardashian’s shapewear and clothing brand Skims is now an official underwear partner of the WNBA and launched a new campaign in May 2024 featuring basketball legends and rising stars as the league’s new season approaches.

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Health, Wellness & Sport

Stat: Sporting events are boosting travel among Millennials and Gen Z

In its new 2024 Global Travel Trends Report American Express highlights how sporting events are one of the nascent drivers of the travel industry.

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Retail

A blockchain marketplace for basketball fans

Blockchain software company Dapper Labs has unveiled its collectibles platform, NBA Top Shot, designed for basketball super-fans.

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Marketing & Branding

Defeating the demons

California – A new ad featuring National Basketball Association player Stephen Curry addresses the issue of men’s mental health.

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Fashion

Retro returns: Original Penguin shoots 1950s-inspired editorial for new range

London – Original Penguin has taken to the courts, parks and studios of London for a new editorial celebrating its retro-inspired Vintage Gym collection.