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Browsing Backlash Brands

50 results

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Marketing & Branding

Maximum Effort’s satirical take on sugar marketing

Ryan Reynolds’ quick-witted ad agency has rolled out a comedic campaign for sugar-free biscuit brand HighKey.

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Marketing & Branding

Pornhub wants to make sustainability sexy

Pornhub is encouraging consumers to adopt more sustainable behaviour through its new Sexstainable campaign.

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Marketing & Branding

Greener marketing for the Transformative Twenties

The pandemic has made ‘pivoting’ a matter of survival as well as principle for global brands. But as we push towards a greener economy, what should brands prioritise?

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Culture & Media

Fortnite’s aggro-tising fights the App Store monopoly

\#FreeFortnite is a new social media campaign from Epic Games highlighting how Apple is blocking iOS users from installing and updating season four of Fortnite.

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Marketing & Branding

Sex care brand Dame wants to derail sexism

The brand is suing the New York subway for double standards when it comes to advertising sex products for women.

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Marketing & Branding

Burger King’s new meals aren’t just for when you’re happy

The fast food chain has released a series of meals with the intention of raising awareness that no one is happy all the time.

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Marketing & Branding

Burger King uses AR to troll its rivals

By pointing their phone at the ads of Burger King competitors and engulfing the billboards in virtual flames, consumers get a free meal.

Whopper Detour by Burger King
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Food & Drink

Burger King uses geofencing to poach McDonald’s customers

The fast food chain found success when it offered one-cent Whopper burgers to those in the proximity of a McDonald’s.

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Fashion

Celinununu’s kidswear frees children from gender binaries

The singer stars as herself in a tongue-in-cheek campaign to accompany the launch of her new childrenswear brand Celinununu.