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New research from Adobe reveals a widening generational divide in how UK consumers perceive design, with younger audiences placing significantly greater emphasis on visual quality and brand presentation.
As beauty shifts from the language of decline in anti-ageing towards a longevity-first approach, Boomer consumers are demanding the science, representation and accessible design to match.
Taco Bell is redefining retirement with the launch of The Cantinas, an early retirement community experience which opened in San Diego, California, on 17–18 August.
Dove is embracing the beauty of ageing with its latest campaign, Beauty Never Gets Old.
A new study published in medical journal JAMA Network Open has revealed that even light or moderate drinking carries an increased risk of cancer, particularly among older adults with health-related or socio-economic risk factors.
Pizza brand Red Baron’s new Sharing Leads to More Caring campaign highlights how sharing food can lead to deeper connections and meaningful conversations.
There is an upcoming milestone in the Boomers’ generational journey. By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way.
Wealth ownership, distribution and the politics that influence cross-generational spending are all in flux, according to the latest findings of The Future Laboratory’s Great Wealth Transfer report.
In a mindset shift among older consumers, grandparents are becoming grandpeers, sharing platforms with their grandchildren and keen to collaborate.
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