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Browsing Automobiles

31 results

Smell My Dust Fragrance by Nissan, Global
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Marketing & Branding

Nissan unveils fragrance to power up Shanghai E-Prix drivers

Nissan has ventured beyond automobiles, launching a unique perfume named Smell My Dust aimed at enhancing its drivers' performance at the inaugural Shanghai E-Prix.

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Colliding Technologies

New Genesis campaign aims to disrupt luxury automotive sector

South Korean car-maker Genesis is shaking up the luxury automotive landscape with its latest marketing initiative, Luxe is in the Details.

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Climate Adaptation and Resource Scarcity

Stat: Price war spurs rapid adoption of electric vehicles in China

China’s automobile market is witnessing a remarkable surge in electrical vehicle (EV) adoption, fuelled by a fierce price war among manufacturers.

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Fashion

Need to Know | 16 : 01 : 18

Roman and Williams creates a design destination, PIX merges auto and retail, brands need to do more to promote diverse definitions of masculinity, and other stories.

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Food & Drink

Need to Know | 15 : 01 : 18

CES snapshot: Alexa versus Google Assistant, Hyundai’s health-conscious cars, service bots from LG and Honda, smarter kitchens, new beauty tech, and more.

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Retail

Need to Know | 09 : 01 : 18

Walmart taps into text commerce, Toyota offers mobile retail possibilities, OKCupid provokes change, and voice activated assistants gain America’s trust

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Europe

Car ownership is declining as more people turn to ride-sharing

Global – Some 34% of consumers believe that ride-sharing apps are more convenient than car ownership, according to Capgemini.

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Culture & Media

5054 re-invents the car magazine

London – A new magazine has developed an intellectual tone and aesthetic to discuss automotive culture.

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Marketing & Branding

Buzzword branding

Sweden – A campaign by public transport company Västtrafik uses automotive advertising clichés to examine the future of mobility.