The Future Laboratory

14 results

X-tended Retail

Virtual stores and Web3 brand experiences have matured since the post-pandemic metaverse boom. Now, they offer more integrated e-commerce opportunities that give consumers new layers of retailtainment and extended reality (XR) versions of real-world retail spaces.

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Marketing & Branding

Four ways retail is becoming a phygital playground

Innovative applications of established technologies are creating multi-layered, mixed-reality retail experiences that merge digital and physical touchpoints.

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Technology

Covid-19: An AR plug-in to support cosmetics brands

YouCam developer Perfect is offering cosmetics brands free augmented reality (AR) experiences, web subscriptions and product listings while the pandemic continues.

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Culture & Media

Thought-starter: Will we read the news in augmented reality?

Designer Clara Ormières explores how augmented reality (AR) will change the way in which we interpret and experience the news in her Unreal Plots project.

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Retail

Future shop: SHOWstudio creates augmented reality store

London – To celebrate the clothing collaboration between SHOWstudio, the creative platform of fashion photographer Nick Knight, and independent boutique Machine-A, the studio created a virtual store front that is shoppable from any computer.

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Fashion

Retail analysis: Selfridges Festival of Imagination

Selfridges continues to use retail theatre for its latest campaign: The Festival of Imagination.

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Fashion

Phy-gital retail technology: Social Interaction

Retailers are using social media and interactive elements in their stores to entertain, entice and inspire customers. LS:N Global explores some of the more innovative examples of recent physical-digital retail initiatives.