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Browsing Augmented Reality

220 results

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Culture & Media

Can mixed-reality theatre re-invent the stage?

An Ark, a mixed-reality theatre experience at The Shed in New York, is exploring how digital technology can transform live performance while preserving the intimacy of human connection.

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Fashion

Phygital Fittings

Virtual fashion try-ons are evolving into intelligent styling engines, powered by volumetric capture, generative AI and ambient interfaces.

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Technology

Viva Technology 2025: AI in healthcare, building resilient cities and phygital…

As Viva Technology 2025 opened in Paris, speakers explored how technology can be used to address and help solve global challenges in healthcare, travel and urban life.

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Culture & Media

Meta sees right through the future of augmented reality glasses with Orion

Meta has announced the launch of Orion, a groundbreaking pair of augmented reality (AR) glasses designed to blend digital and physical experiences seamlessly.

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Marketing & Branding

Brand Innovation Debrief: Walmart

With eyes on Gen Z consumers, a revived beauty aisle and an e-commerce strategy competing with Amazon, the 60-year-old discount department store group is setting a new standard in retail.

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Marketing & Branding

Heineken uses AR to turn Irish pubs into virtual museums

Heineken Ireland is using augmented reality (AR) to preserve historic Irish pubs as part of a new campaign imaged by LePub and Publicis Dublin.

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Gaming & Digital Spaces

Immersive Living Spaces

Design innovation consultant Matthew Cockerill talks to LS:N Global about how augmented and mixed reality will be at the core of the future of the smart home.

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Culture & Media

TikTok debuts redesigned app for Apple's Vision Pro headset

TikTok has officially launched a specially designed app for Apple's Vision Pro headset, providing users with an immersive short-form video experience.

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Gaming & Digital Spaces

Authentic Avatars

Meet the innovators adopting an intersectional approach to make digital avatars more authentic.