The Future Laboratory

23 results

Sports Community Hubs

Sports brands are moving past static retail to third-space wellness hubs and experiences – where community building, competitions and fitness activities are key engagement tools.

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Health, Wellness & Sport

Arc’teryx embraces sensory restraint in brand storytelling

In an increasingly noisy world, Arc’teryx is reframing mountain sports as a meditative form of presence, suspension and sensory quiet.

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Fashion

Nike and Skims collaborate to set a new standard in women’s activewear

Nike and Skims have unveiled their first joint range. Spanning seven collections, 58 silhouettes and over 10,000 possible styling combinations, it redefines women's activewear.

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Marketing & Branding

Puma unleashes Go Wild campaign celebrating all runners

Puma has launched its most ambitious global brand campaign to date – Go Wild – marking a bold new direction in its positioning.

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Marketing & Branding

Web Summit Lisbon 2023: AI Futures

As the world’s biggest tech conference, Web Summit Lisbon 2023 had no choice but to dedicate much of its schedule to artificial intelligence – including unexpected talks on AI-powered smiles.