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A survey conducted by the Harris Poll sheds light on astrology’s popularity among different generations in the US.
Gen Z’s appetite for mysticism has infused the fashion world, drawing on pseudo-spirituality and the cohort’s desire for escapism.
Cosmos Vita is a new multivitamin brand fostering a community around holistic healthcare and astrology.
Global crises and the ubiquitous presence of digital devices are prompting many young consumers to escape into mysticism and mythology.
Sydney – The Ultimo Hotel has been redesigned to offer guests a trip tailored to their horoscope.
Geneva – École Cantonale d’Art de Lausanne (ÉCAL) and Vacheron Constantin have collaborated to present a number of projects based around the themes of astrology and telling the time.
Liverpool – No Such Thing as Gravity questions the belief that science equates to truth.
In recognition that spirituality and commerce can co-exist, brands are now making references to the unknown and the cosmos to create talismans that help consumers cope with 21st-century living.
Star quality: Flying high at London Fashion Week