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While fake luxury goods have historically had a bad reputation, new research reveals that many young Europeans are embracing counterfeit goods.
As fashion counterfeiters become smarter and more relentless in their approach, brands and consumers are looking to digital tools and technology in an effort to fight back.
The Mathys & Squire partner on the rapidly evolving fight against counterfeit goods.
Digital artists are deconstructing the clichéd visual codes of luxury advertising. They are exaggerating the idealised and heavily stylised character of branded imagery to create a high-end aesthetic for digitally savvy consumers.
A new fictional brand campaign comments on the contemporary aesthetic of luxury and the visual techniques used to stimulate desire.
London – The Dulwich Picture Gallery is asking visitors to play a game of Spot the Difference for a new exhibition.