• Get in touch
  • Signals
  • Trends
  • Topics
  • Voices
  • Academy
  • About
  • Contact
  • Careers
  • Methodology
  • Trend Tracker

Sign up for our Newsletter

By signing up you agree to receive The Future Laboratory newsletter. Privacy policy.

A Together Group Company

Browsing Aspirational Fakes

6 results

View article
Fashion

Stat: European Generation Z are investing in fake luxury

While fake luxury goods have historically had a bad reputation, new research reveals that many young Europeans are embracing counterfeit goods.

View article
Fashion

Countering Counterfeits

As fashion counterfeiters become smarter and more relentless in their approach, brands and consumers are looking to digital tools and technology in an effort to fight back.

View article
Marketing & Branding

Margaret Arnott: Counterfeit Goods

The Mathys & Squire partner on the rapidly evolving fight against counterfeit goods.

View article
Marketing & Branding

Virtual Baroque

Digital artists are deconstructing the clichéd visual codes of luxury advertising. They are exaggerating the idealised and heavily stylised character of branded imagery to create a high-end aesthetic for digitally savvy consumers.

View article
Marketing & Branding

Digital Baroque

A new fictional brand campaign comments on the contemporary aesthetic of luxury and the visual techniques used to stimulate desire.

View article
Europe

Catch it if you can: Exhibition asks visitors to spot the fake

London – The Dulwich Picture Gallery is asking visitors to play a game of Spot the Difference for a new exhibition.