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ASOS has launched ASOS Live, a new video shopping experience designed to merge inspiration, content and commerce within its app.
The retailer is teaming up with TikTok on a three-week takeover encouraging users to take part in a branded challenge.
Customers will be able to view items of clothing in augmented reality before making a purchase.
A number of retailers are taking steps to curb the rise of shoppers who regularly buy, wear and return clothes in bulk.
The new fashion brand by ASOS has launched a national campaign featuring 100 young people from around the UK.
The new label, Collusion, is aimed at consumers who are coming of age and will be built around the twin pillars of gender fluidity and affordability.
Harrods demonstrates its charitable good, Norn is a members’ club for conversation, Cbeebies uses ASMR to relax kids.
Everlane counters overly sexualised underwear, Manchester United combines football and manga, ASOS champions diverse sizing.
On the surface, the fashion industry’s global impact shows no sign of waning. But look away from the catwalks and you’ll discover an industry struggling to change with the times.
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