The Future Laboratory

7 results

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, senior foresight analyst Rose Coffey explores the emotional element of fashion, the Undropped Kit by Asics and sensorial sustainability.

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Marketing & Branding

Asics subverts weight loss content with body positivity campaign

Asics has launched a satirical new campaign in response to rising demand for weight loss content on social media.

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Health, Wellness & Sport

Stat: Gen Z are exercising less than their elders did at the same age

Asics Corp’s latest Global State of Mind Study underlines the enduring connection between physical activity and mental health.

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Health, Wellness & Sport

Stat: Asics highlights the state of the gender exercise gap

Sportswear specialist Asics has unveiled the findings of a global study on the gender exercise gap, shedding light on the challenges women face in maintaining regular physical activity and its impact on their mental wellbeing.

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Retail

Asics’ pitch black running track eliminates modern distractions

London – In collaboration with UNIT9 and Edelman Deportivo, footwear retailer Asics has created Black Out, a running track designed to train the mind.