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Browsing Apple

221 results

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Culture & Media

Apple turns a Berlin rave into crowd-shot campaign

Apple has released the latest instalment of its Shot on iPhone series, filming Berlin’s underground rave scene entirely through footage captured by club-goers on an iPhone 17 Pro.

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Technology

How Apple is turning discovery into a dialogue

Apple Maps is making local discovery more conversational in iOS 26, moving away from rigid keyword searches towards more natural requests.

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Marketing & Branding

The Campaign: Why Apple leaned into artisanal charm for 2025 festive push

Apple’s 2025 Christmas campaign A Critter Carol puts human craftsmanship front and centre.

Mac for Students by Apple, Japan
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Technology

Apple’s Mac for Students campaign showcases university creativity and content…

Apple’s latest campaign, Mac for Students, highlights the creativity and innovation of Japan’s university extracurricular groups, known as ‘circles’.

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Food & Drink

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we wrap up the topics, issues, ideas and viral moments everyone’s been discussing. This week, foresight analyst Seyi Oduwole delves into on-the-go wellness, big tech’s venture into the sports arena and Korean-inspired edibles.

Builders Club in partnership with Apple and Radical Music
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Technology

Apple introduces distraction control for Safari

Apple has unveiled a new Safari feature, Distraction Control, allowing users to remove distracting elements from websites.

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Fashion

Brand Innovation Debrief:  Alo Yoga

Alo Yoga has grown from its Los Angeles home into a globally renowned and coveted brand, using aspirational luxury, the rise of sporty lifestyles and savvy social media strategies to build an athleisure empire.

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Luxury

Mytheresa makes luxury shopping hyper-immersive with Apple Vision Pro app

German luxury e-commerce giant Mytheresa leads the pack of retailers embracing the newly launched Apple Vision Pro technology.

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Marketing & Branding

Apple’s new Shot on iPhone film celebrates Chinese Gen Z’s resilience

In celebration of the Lunar New Year, Apple’s seventh annual Shot on iPhone film, Little Garlic, takes a poignant look at the insecurities Gen Z face in China, transcending cultural boundaries.