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Browsing Anti-luxurians

12 results

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Luxury

Rogue Wave is the antithesis of luxury vodka

Scottish brewery BrewDog has unveiled a single malt vodka, branded to reflect its humble Aberdeen heritage.

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Luxury

Uneasy Affluence

A collective backlash against ostentatious spending is fuelling new anxiety among luxury consumers. This is forcing luxury brands to rethink their products and services to be more social, accessible and supportive.

Higher, London
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Marketing & Branding

Global Luxury Market 2017: Part 2

In our luxury focuses we examine how brands are recognising the power of net culture and tapping into the resale market, and discover Mexico’s emerging luxurians.

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Marketing & Branding

Makeover

York, UK – Fashion designer Matty Bovan is celebrating girlhood with a new film for Barbie’s 58th birthday.

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Marketing & Branding

Pure and simple

Global – Balenciaga’s minimalist website redesign reflects the shift from ostentatious displays of wealth to simple, pared-back statements in the luxury sector.

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Fashion

Dystopian department store

New York – Norwegian artist Bjarne Melgaard is addressing the triviality of consumerism in a large-scale exhibition coinciding with New York Fashion Week.

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Marketing & Branding

Multi-campaign concepts

Global – Prada has unveiled Prada 365, its new multi-faceted advertising concept.

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Luxury

Uptown Downtown

Department store retailers are looking to attract younger audiences by moving location and collaborating with unexpected partners.

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Marketing & Branding

Luxury Futures 2016: Part 2

In part 2 of our Luxury Futures Market, we examine why brands need to respond quickly to invest in the best creative talent in digital technology, user experience, marketing and design in order to contend with continually evolving technologies.