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Browsing Anti-authenticity Marketing

49 results

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Marketing & Branding

Pinterest rebrands away from tech clichés

The social media platform has been rebranded to focus on anti-authenticity amid a monotonous technology landscape.

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Marketing & Branding

Teen Ad-tivism

In a grand subversion of marketing, youth collectives and brands are using satire and brandstanding to distance themselves from capitalist hegemonies.

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Marketing & Branding

Middle Man Beauty Market

As the men’s beauty category gains wider acceptance, the category is evolving to target the everyday man who values inclusivity, efficacy and bold branding.

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Fashion

Nike's latest drop is only available on Craigslist

Streetwear fans buying Martine Rose and Nike must travel to a seller’s house in London in order to purchase the collection.

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Marketing & Branding

Healthy snacks with a surrealist aesthetic

Dada Daily is a new snack brand with an art-inspired aesthetic that injects creativity into healthy eating.

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Retail

Accessible Premium

From taking the idea of the dollar store online to the rejection of big brands, retailers are exploring how they can democratise quality and bring premium products to the mass market.

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Fashion

Do printed publications really need augmented reality?

While adding augmented reality to print media might feel like a push away from tradition, is it doing it any favours in the long run?

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Food & Drink

Caña magazine takes a novel approach to beer appreciation

Barcelona – The publication, which was launched with an art exhibition, positions beer as the drink of choice for young creatives.

The Thief by Walker Zurich for SYOSS, Switzerland
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Marketing & Branding

New SYOSS ad takes a fresh approach to haircare branding

Switzerland – The film, The Thief, describes the commute as a stealer of time.