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A Together Group Company

Browsing Anti-authenticity

25 results

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Marketing & Branding

Kärcher pokes fun at the home care market

Subverting the often-staid realm of domestic cleaning products, German company Kärcher is poking fun at itself with its latest Bring Back the Wow campaign.

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Marketing & Branding

Vienna’s tourism board highlights the city’s faults

The Unrating Vienna campaign addresses the impact that online ratings can have on the tourism industry.

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Fashion

Do printed publications really need augmented reality?

While adding augmented reality to print media might feel like a push away from tradition, is it doing it any favours in the long run?

The Thief by Walker Zurich for SYOSS, Switzerland
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Marketing & Branding

New SYOSS ad takes a fresh approach to haircare branding

Switzerland – The film, The Thief, describes the commute as a stealer of time.

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Marketing & Branding

Creative caffeine

Mexico City – Blend Station is a new coffee shop inspired by the rejuvenating properties of caffeine.

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Fashion

Autumn/Winter 2017 Fashion Week: Part 1

This season, designers challenged traditional notions of luxury and collaborated with nostalgia-evoking brands. LS:N Global outlines the key design directions that emerged from the Autumn/Winter 2017 Fashion Weeks.

Anti-luxurian trube member Paty Abrahamsson
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Europe

Anti-luxurians

Purist athletics gear, technology-driven fashion and brand subversion are the new cornerstones that represent a multifaceted future luxury consumer.

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Marketing & Branding

Preview: Band Brands

Merchandise has become a booming industry that has expanded well beyond its roots.

Boys Don’t Cry magazine
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Marketing & Branding

Band Brands

Once band merchandise was the preserve of kids who like heavy metal, but now it has become a booming industry that has expanded well beyond its roots.