The Future Laboratory

15 results

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Food & Drink

Consumers want a filter for British produce when shopping online

UK – The results come as part of a new survey by YouGov, commissioned by the National Farmers’ Union.

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Big Ideas

An Uncertain Future

In the run-up to the General Election, four diverse British consumers from across the country discuss how a year of sociopolitical upheaval has affected their outlook on life.

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Europe

Should we be optimistic about post-Brexit Britain?

London – When trying to imagine what life will be like in 2022, opinions range from confident optimism to hesitant hopefulness.

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Europe

Could Brexit mean fairer immigration policies?

London – In part two of our original documentary series An Uncertain Future, we speak to four diverse consumers about how they feel immigration might change after Britain has left the European Union.

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Europe

Will UK voters burst London’s bubble again?

London – The Future Laboratory has launched part one of An Uncertain Future, an original documentary series that examines consumer sentiment outside London in the run-up to the general election.

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Marketing & Branding

The American Middle

The American middle class, once the aspirational ideal, is becoming a myth. Brands must learn to speak to this demographic that have felt left behind by the rise of coastal elitism.

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Marketing & Branding

The Dislocated World

In a world dominated by distrust, disconnection and disenfranchisement it is time for brands to take a stand and choose what type of future they want to create.