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Browsing America

86 results

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Health, Wellness & Sport

Stat: More than one-third of Americans are now in optimisation mode

More than 36% of Americans now consider themselves to be in optimisation mode, actively pursuing better health, longevity and peak performance, according to the Consumer Trends 2026 Mid-Year report by Coefficient Capital.

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Marketing & Branding

Chevrolet revives its ‘See the USA’ jingle to celebrate America’s…

As the US celebrates its 250th anniversary in 2026, Chevrolet is inviting Americans to hit the road with a new ad campaign that reimagines its iconic ‘See the USA in Your Chevrolet’ jingle.

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Diverging Demographics

Stat: US adults are losing confidence in capitalism 

US – Americans’ faith in capitalism is waning, according to new Gallup data. Just 54% of US adults now view capitalism positively, the lowest figure since the polling group began tracking the sentiment 15 years ago. In 2010, around 60% expressed support, with numbers holding steady until a downturn in 2018 and again after 2021.

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Travel & Hospitality

Stat: Europe enjoys tourism boom amid fall in international visitors to US

Europe is on track for a record-breaking year in tourism, with international visitor spending expected to rise 11% in 2025 to reach £620bn ($838bn, €734bn), according to the World Travel and Tourism Council (WTTC).

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Diverging Demographics

Stat: India overtakes China as the top source of international students for US…

India has overtaken China as the top source of international students for US colleges, according to the Open Doors 2024 Report published by the US Department of State's Bureau of Educational and Cultural Affairs and the Institute of International Education.

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Health, Wellness & Sport

America’s New Age of Parenting

Between tiger moms, helicopter dads, elephant parents, drone guardians and more, the US is experiencing a significant shift in parenting styles – courtesy of Millennials and Gen Z.

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Culture & Media

The New Normal: Gun Violence in America

As gun violence reaches an epic scale, our US foresight analyst Carly Ettinger explores the rise of the gun safety tech market – and what this reveals about citizen sentiment and a burgeoning grief economy.

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Culture & Media

Stat: Belief in online conspiracies greater among US teens than adults

A study published in August 2023 has shown that teenagers are significantly more likely to believe online conspiracy theories than older generations, illustrating the broad impact of Gen Z’s relationship with social media.

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Health, Wellness & Sport

Stat: Recreational drug use is soaring in the US

American adults are fond of recreational drugs – new data reveals that in 2022, drug use hit an all-time high in the US.