The Future Laboratory

5 results

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Marketing & Branding

Cannes Lions International Festival of Creativity 2016: Preview

The advertising, marketing and media industries’ annual celebration of the past year’s creativity.

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Culture & Media

Multi-faceted networks

Social networking has become increasingly central to how consumers interact, function and shop. Sina Weibo and Twitter already have 500m users each, but video and picture-sharing sites are seeing the most rapid growth.

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Fashion

Transmedia Futures

New platforms and behaviours are replacing linear media – these shifts are creating a networked system where the consumer, rather than the publisher or broadcaster, is king. This report will explain how your brand can thrive in a Transmedia Future.