The Future Laboratory

210 results

Etsy celebrates independent sellers with Shop Other Jeffs campaign

Online marketplace Etsy has launched a humorous Shop Other Jeffs campaign ahead of Amazon Prime Day, spotlighting independent sellers as an alternative to mass-market commerce.

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Design

The Amazon gets its first official brand identity shaped by its river system

The Brazilian Legal Amazon – nine states, 60% of Brazil’s territory and 28m people – has been given its first official brand identity, developed by FutureBrand São Paulo in partnership with Integrated Amazon Routes (RAI) and the Brazilian Tourist Board (Embratur).

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Marketing & Branding

Stat: Brits Spend £439m a month to skip ads on top streaming platforms

UK consumers are spending more than £439m each month, over £4.8bn annually, on ad-free streaming, according to new data from finance comparison site Finder.

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Luxury

World Retail Congress 2025 daily recap: Emerging consumer mindsets and luxury…

On the closing day of World Retail Congress 2025, retailers looked to the future, examining emerging consumer mindsets, sustainability pressures and the shifting shape of luxury.

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Luxury

Foresight Friday: Seyi Oduwole, intern

Every Friday, the Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, intern Seyi Oduwole discusses Indian luxury, natural disasters and Bumble’s makeover.