• Get in touch
  • Signals
  • Trends
  • Topics
  • Voices
  • Academy
  • About
  • Contact
  • Careers
  • Methodology
  • Trend Tracker

Sign up for our Newsletter

By signing up you agree to receive The Future Laboratory newsletter. Privacy policy.

A Together Group Company

Browsing Alcohol

308 results

Stat Thumbnail
View article
Food & Drink

Stat: Alcohol-free choices foster social inclusion

New research from Heineken USA reveals a disconnect between people’s desire to drink responsibly and how they plan nights out.

Photography by Donovan Kelly via [Pexels] (https://www.pexels.com/photo/craft-beer-pour-at-montreal-bar-29290422/)
View article
Food & Drink

Hopkind brews non-alcoholic beers for gut health and muscle recovery

The team behind skincare start-up Symbiome has launched Hopkind, a non-alcoholic beer containing postbiotics, Senactiv and L-citrulline to support muscle recovery, hydration and gut health.

Stat Thumbnail
View article
Food & Drink

Stat: Gen Z drink as much as other generations, says IWSR

Generation Z are drinking alcohol at almost the same rate as the wider adult population, challenging the long-held idea that they are a generation of moderation.

View article
Food & Drink

The New Gen Z Wellness Consumers

These four typologies map a generation rewriting the rules of wellness – trading relentless optimisation for productive contradiction.

View article
Food & Drink

Chivas Regal and Charles Leclerc launch whisky board game in…

Whisky brand Chivas Regal and creative company Baby Teeth have launched an entertainment-first campaign introducing Chivas Regal 16, a limited-edition whisky co-created with Formula 1 driver Charles Leclerc.

Stat Thumbnail
View article
Food & Drink

Stat: Americans are rewriting the happy hour ritual

Six in 10 Americans agree that happy hour is no longer just going out for drinks after work, according to a new survey by Talker Research for non-alcoholic wine brand ButterZero. Instead, the ritual is evolving into a way to relax and unwind (63%), destress (47%) and celebrate everyday wins (35%).

View article
Food & Drink

Stat: Canadians join global retreat from alcohol

A new report from Statistics Canada reveals that the country has recorded its largest annual decline in alcohol earnings since tracking began in 2004/2005.

View article
Health, Wellness & Sport

Stat: Alcohol abstinence in England rises as sober-curious lifestyles gain…

Almost a quarter of adults in England (24%) now abstain from alcohol, marking a notable rise from previous years when non-drinkers consistently accounted for about one in five adults. The shift signals a meaningful change in national drinking habits, after decades of relative stability.

View article
Food & Drink

Stat: Gen Z rethink drinking as Dry January gains momentum

Gen Z may not fit the stereotype of a sober generation, but many are re-assessing their relationship with alcohol.