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Identified by LS:N Global in 2012, The New Sublimity macrotrend charted a widespread consumer movement away from busy, hyper-connected, digital lifestyles to prioritise personal fulfillment and wellbeing.
New platforms and behaviours are replacing linear media – these shifts are creating a networked system where the consumer, rather than the publisher or broadcaster, is king. This report will explain how your brand can thrive in a Transmedia Future.
Ring of truth: Barclays plays community card
Consumers are turning away from their busy, hyper-connected, digital lifestyles and prioritising personal fulfillment and wellbeing.
As we enter a period which LS:N Global has described as The New Sublimity consumers are questioning what they must do in order to feel fulfilled in a world of overload, Stuffocation and confusion.
Author Alan Moore talks about how brands can respond to the social revolution.
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