The Future Laboratory

6 results

Style guide: Fashion brand has fun with Man-uals

London – Online retailer Oki-Ni features a regular Styled editorial that invites different people in the fashion industry to put together inspirational looks for the modern man. For the latest edition, designers Agi & Sam created a humorous interpretation of fashion guides.

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Marketing & Branding

Re-valorised Sport

A new wave of campaigns, clothing ranges and publications are focusing on the intrepidness, dedication and sacrifice demanded by athletes, re-introducing the valour that once lay at the heart of sport.

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Fashion

Tee time: Create your own t-shirts at Agi & Sam

London – Fashion label Agi & Sam has launched a new online service that enables customers to create their own t-shirts using prints from previous collections.

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Fashion

Men's fashion week S/S 14

In a departure from the confines of the suit, menswear collections for spring/summer 2014 presented a multi-functional male. Designers deepened their relationship with sportswear, engaging with new technical fabrics. Print also played an important role, with digital artwork continuing its popularity, and this year hybrid florals were introduced.

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Europe

Bruise Control

The Bruise make-up trend seems unusual on first encounters, yet in fact it reflects a mood that is permeating the current fashion collections. It has appeared in various versions, from the extreme to the more wearable and subdued – and it signals designers’ continuing love affair with a utilitarian, hyper-realistic ideal of beauty that reflects…