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A Together Group Company

Browsing Ageism

9 results

Give Us the Finger campaign by Oura, US and Europe
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Marketing & Branding

Oura flips the script on ageing in new Give Us the Finger campaign

Oura is challenging cultural norms around ageing with its latest brand campaign, Give Us the Finger.

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Diverging Demographics

Stat: Older workers are key to the UK’s economic growth

The UK’s economic future hinges on mobilising its older workforce, according to a report by the Centre for Ageing Better (CAB).

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Marketing & Branding

Stat: The marketing industry has an ageism problem

Marketing has a youth bias problem. Data from Marketing Week’s 2024 Career and Salary Survey of more than 3,000 UK marketers reveals that 70.2% are aged between 26 and 45, showing a lack of senior talent in the industry.

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Marketing & Branding

Dentsu and 55/Redefined tackle ageism in advertising

Recognising the lack of age diversity that persists in the industry, advertising agency Dentsu UK is working to improve age represenation in the sector.

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Climate Adaptation and Resource Scarcity

Thrive@55 tackles job ageism in advertising

Advertising agency Thinkerbell’s latest paid internship exclusively targets applicants aged 55 or older in a bid to address age inequality in the creative field.

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Globalisation Reordered

Stat: Boomers feel stifled by employer ageism

According to research by LinkedIn, age is the most prominent barrier for job-seekers in the UK, above gender, ethnicity or educational background.

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Fashion

Stat: Fashion’s ageism issue could cost it billions

According to research by the International Longevity Centre UK (ILC), older women are a largely untapped consumer segment – and represent a huge missed opportunity for fashion brands.

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Marketing & Branding

Why age is the new diversity issue

Ageism is the next frontier for diversity, so it’s time for brands to get informed about its nuances, writes Sarah Douglas, director of The Liminal Space.

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Beauty

Thought-starter: Are the over-40s the next colour cosmetics category?

At a time when Flat Age women are making themselves seen and heard, creative researcher Jessica Smith asks: why are colour cosmetics brands seemingly ignoring them?